Award-winning CRM and engagement strategist. Writing about loyalty, personalisation, data-driven marketing, and what actually makes people come back.https://george.barda.uk/engeorge@barda.uk (George Barda)george@barda.uk (George Barda)https://george.barda.uk/workforce-engineering-from-the-other-side/https://george.barda.uk/workforce-engineering-from-the-other-side/I've spent a decade building loyalty programmes and CRM strategies. I've never heard anyone call it Workforce Engineering. But reading the definition, I realised I've been living the problem — just from the marketing side. Sat, 11 Apr 2026 23:00:00 GMTGeorge Bardamarketingworkforcegeorge@barda.uk (George Barda)